The way in which we relate to our clients changed radically the moment social networks appeared and companies saw a niche in which they could communicate and relate to their potential clients .
For this reason, Mark Zuckerberg’s social network deserves a special mention, as it is undoubtedly the one with the most active users.
Doing good marketing on Facebook is synonymous with being able to get more customers, that’s why more and more companies are looking for and hiring professional community manager services who know how to design a good strategy on Facebook.
Facebook is not only important because of its relevance as a social network and as a communication vehicle, but also because it allows generating many more valuable interactions and combining different digital strategies in its publications:
- Strategies for finding business contacts
- Advertising strategies
- Content strategies
- Strategies and marketing with videos and webinars
- Promotions and advertising on Facebook ads
Remember. That old Facebook marketing strategy of only getting “Likes” is no longer useful . The truth is that the Like never served anything other than to inflate the ego, but it is that now, Facebook is going to eliminate such Likes from the publications.
If we talk about marketing strategies on your Fan Page , you should bear in mind that your official Facebook page must be a source of information designed and worked effectively, since it will be from there where you can contact clients and potential clients (from moment fans), start to know them and know more about them and they about you.
For this reason, today in this post I want to show you 10 marketing strategies on Facebook with which you can start to increase your volume of followers, leads and clients.
Designing a Facebook marketing strategy is much more than working to get likes and followers. The proper strategy of a Fan Page must include interaction, value added, engagement generation and achievement of Leads and potential clients.
How to make a marketing strategy on Facebook :
First of all, let me give you a few statistics to illustrate the importance of Facebook in a social media strategy .
- Worldwide, there are an estimated 2.5 million monthly active users.
- It is estimated that there may be almost 100 million company pages on Facebook.
- Every minute more than 400 new users register on Facebook.
- People access Facebook an average of 8 times a day.
And all this without counting everything that involves advertising on Facebook Ads as the main Facebook marketing action of many businesses.
As you can see, there are many advantages and benefits of this social network for your company, which is why you should learn to use Facebook (in the correct way) as soon as possible.
And I specify ” in the right way “, because there are many occasions when I find companies whose Facebook strategy consists of publishing one or two news every day without further ado …
- Meaningless and objective
- Without proper planning
- Without publishing own content
- Without measuring results
Does this offer results? Does it help to get Leads and clients? … the truth is that no, but on many occasions it is the way of working social networks and Facebook strategy, as it is thought to be easy and fast.
This is why all your advertising strategies on Facebook, whether paid or organic, must be well planned in advance.
And that planning involves starting to do things right from the start.
1.Create a Facebook page for your company
The first and most important thing is the correct administration of your Fan Page. It depends on whether or not you get results, so you must take into account several basic things about it:
Offer Complete information on your Fan Page
You must provide as much information as possible about your company so that your Facebook strategy works and your followers are fully informed about everything that is important to them: contact, website, links of interest and what you do …
Customize your company page on Facebook
A good communication strategy on Facebook implies having a good cover image, logo, personalized URL, etc. so that you can achieve your goals of informing and documenting your fans.
Make it interesting and dynamic
Learning how to use Facebook correctly means making it attractive to your fans by encouraging participation in it.
Hold contests, create events and offer various activities that make you get closer every time
The client (or user) always in the center
Customer service is the best strategy to follow on Facebook, since it puts the customer (or user) at the center of that strategy.
If you base all your Facebook marketing on one-sided speech or communication, the result is obvious. It won’t do you any good.
Conversely, if you bet on creating a user-centered Facebook marketing strategy and respond quickly to users, add value, create content and bet on generating your know-how, you will have good results quickly.
- Use Facebook Live to create tutorial videos or talks that your users can follow live.
- Implement robots for Facebook that allows you to respond more quickly to the queries of your users.
2.Define the brand objectives to achieve with your Fan Page
Your business strategies on Facebook will only work if from the beginning you define some objectives that are appropriate to your activity and your resources.
If you do not fix them, it will be difficult for you to develop a successful marketing strategy, because without planning, the day to day you will eat and publish without rhyme or reason.
Some of the goals on Facebook that you can start working on are:
- Increase traffic to the web
- Increase the volume of Leads and subscribers
- Increase sales (thanks to advertising on Facebook Ads )
- Add value to the community with quality content
- Listen, participate and respond to potentials and clients
3.Give a personal and human touch to your Facebook strategy
How can we do marketing on Facebook mixing the professional side and also give it a personal touch?
It may seem complicated, but it is undoubtedly one of the keys to success. If you base all your Facebook page strategy on “making money”, it will go wrong from the start.
Think that social networks are above all “social” and not commercial. Therefore, talk to people and give it your personal touch, introducing content that makes your Fan Page a more friendly environment.
4.Use the segmentation of Facebook posts
With all the personal information of your fans that you have, you can make a lot of valid rankings for your Facebook strategy, according to different criteria.
A good idea may be to create specialized groups to direct your personalized marketing strategy and in which you answer specific questions.
But in addition, there is an aspect that not many people know and that is that, even when you work with organic publications on Facebook , you can segment who you want to see them, just like we do on Facebook Ads.
To do this, you must go to the ” settings ” section on your Facebook page and then to “General” – ” Public of the news section and visibility of publications “.
Once you’re there, just by clicking “ allow ” you will have the segmentation option activated the next time you schedule an organic publication on Facebook.
5.Make the most of the publications on your Fan Page
The publications you make on your Fan Page should be a great exponent of your creativity, since there really are many actions that you can take thanks to them.
To name a few that you should implement and learn to use on Facebook, we have:
- A weekly and monthly schedule that incorporates valuable content, images, videos, perhaps some humor and generally interesting content.
- Specific actions to achieve subscribers
- Contests and giveaways
- Actions to carry out specific promotions on Facebook (sales), which are subsequently supported by different types of Sales Funnels that convert cold traffic into hot traffic.
- Branding actions for your brand
- Questions, surveys, phrases and quotes
6.Do a good content marketing on Facebook
How to make a Facebook marketing strategy that includes content? Should I write the contents in the same publication or bring them from the blog?
Valuable content is the key to any marketing strategy, so in this social network you must establish a good combination between your blog and Facebook.
Yes, the blog, a fundamental element for any social media marketing strategy that must add value, inform, offer solutions and also be on your website.
Thus, you must be able to schedule and establish a content plan for social networks where you include Facebook and where you mix:
- The SEO strategy that you work with your content
- Social media strategies to grow your community
- Your content strategies on Facebook
- Your strategies for obtaining Leads
As you can see, once again marketing on Facebook is not only working on this social network, but linking and interacting with other elements of your online marketing .
7.Use the power of Branding on Facebook to enhance your brand
Facebook is a more than adequate environment to build your brand identity on the internet and thus generate digital trust for your company.
For this, you must learn to use Facebook to transmit the values, culture and philosophy of your company . Don’t forget that almost 60% of users actively follow brands they like.
Taking advantage of this situation can help you easily convert fans into customers, since you can use Facebook to influence your purchase decision.
8.Use Facebook Ads advertising campaigns
Facebook Ads is the platform to make paid ads on Facebook. And although it is paid, it is an option that the vast majority of companies use when promoting our products or services.
The truth is that any Facebook marketing strategy should be complemented by specific ads and specific promotions of your products or services.
Some of the advantages of carrying out promotions and advertising strategies in Facebook Ads are:
- The cost is much lower than in Google Ads, so there are many businesses that can benefit from this type of advertising campaign.
- The level of targeting for Facebook advertising is one of the best I’ve seen. Age, country, city and ZIP, gender, interests, positions and behaviors are some of the types of targeting in Facebook Ads that you can use.
- Facebook’s ad strategy enables dynamic ads that display videos or multiple images for different types of ads.
- It is a proactive payment advertising system, unlike Google Ads which is passive
9.Sell = Facebook marketing + sales funnel
The idea is to convert fans into subscribers and to clients. Therefore, your Facebook advertising strategies must also incorporate a Sales Funnel that helps to consolidate subscribers and convert them into customers.
- You can use the ads to get Leads at a higher level of your Funnel
- You can use re-targeting campaigns to recover those that are gone
- You can even do specific campaigns on consolidated Leads with specific promotions or offers.
In any case, it should be clear that short-term selling practically doesn’t exist anymore, so your Facebook marketing campaigns must work against a conversion funnel that supports customer consolidation.
10.Analyze the results of your Facebook marketing strategy
Like any business marketing and advertising strategy, Facebook statistics will help you understand what is happening and how your Fan Page strategy is working.
You cannot decide on what cannot be measured, so my advice from this moment is to continuously measure results, to know what results your Facebook marketing strategy is yielding.