As a Dropshipping online store owner, one thing you need to know before building your own website is how to use Search Engine Optimization (SEO ) for your business. Drop shipping sites have different SEO challenges compared to stores that store their own inventory. So you must know what SEO is and how to use it. This beginner’s guide to SEO for drop shipping is designed for people who are new to this concept.
And it is also suitable for those who work in the dropshipping business or who have data feed-based stores.
With that being said, anyone looking to master SEO will get some valuable advice from this beginner’s guide to increasing the amount of web traffic they receive to their store or website.
Are you completely new to this concept?
Do not worry!
Here you will learn about SEO without the need for additional prior knowledge.
The first important thing to consider before learning SEO for your business is knowing that there are many pieces to the puzzle. Google itself is getting much more sophisticated in its analysis of quality content.
So it is important to understand the different characteristics that algorithms use to rank your content. In other words, SEO is not simply writing content with as many optimized keywords as possible.
But it is also about producing quality texts that add insight and present information in a way that is useful to your readers.
For this, we structure this SEO guide into two main parts. In the first section, we will cover the key concepts about SEO,
SEO for beginners
First of all, let’s break down the basics of what SEO really is. After all, this is an article on SEO for beginners. Then we said that you don’t need any prior knowledge to benefit from reading this post. SEO stands for ‘search engine optimization’, and in simpler terms.
The result of good SEO is getting a high ranking when a person enters keywords into a search engine. The goal here is to increase organic traffic to your site, that is, the traffic you acquire without the use of paid advertising.
It is a great strategy to gain visibility for your brand and, fundamentally, increase sales without having to depend so much on investing in a large marketing budget.
In reality, SEO is used for several different types of content searches, including photos, videos, news, and even academic articles.
Dropshipping in E-Commerce
With the rise of dropshipping in e-commerce as an increasingly popular business model, knowing how to use SEO correctly can be a crucial element in distinguishing yourself from the competition.
SEO is made up of many different interrelated practices and works best when all of them are accounted for. A fundamental aspect of SEO is incorporating carefully researched keywords into your content. It can be tempting to include as many keywords as possible in a post,.
But SEO best practices are to balance other factors such as originality, quality of writing, internal links, site structure, social proof, and more.
Another important part of using SEO effectively is carefully checking your website for errors or problems that could be preventing you from ranking higher on Google.
Sites like Screaming Frog (available in English) can help you identify problems, such as slow loading times and ease of use of the site on mobile devices, both in the structure of the URL and in the format of your content.
As you become familiar with the different concepts and key factors of SEO, you will realize the importance of optimizing your product page with keywords, links, and more.
It can be tempting to add as many keywords as possible to your content or stuff it with tons of internal links, however, be careful when doing so.
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Above all, you want to make sure that the content is natural, readable, and easy to use.
This is one of the crucial elements to understand how to use SEO correctly for the benefit of your business.
Also, keep in mind that learning how to use SEO for your business is not something. You can do it overnight. SEO is made up of a set of strategies that work best when taking a long-term approach, and there is a commitment to researching and staying up-to-date on the various elements of SEO practice, as these continually change as The Internet becomes more sophisticated in its analytical capabilities.
With this basic understanding of SEO and what goes into Google rankings, let’s explore in more detail some of the key concepts associated with SEO that contribute to successfully driving organic traffic and rankings. This information will serve as a foundation for your knowledge of how to use SEO more effectively.
SEO guide: key concepts
Before we go over the different ways you can improve your SEO ranking we will need to cover a few key concepts, as no SEO guide would be complete without them, especially none intended to explain SEO for beginners!
SEO Guidelines for Keyword Counts
The length of the content on each page of your website plays an important role in SEO ranking for dropshipping. The more words you include in your content, the easier it will be for search engines to understand what your page is about.
In fact, this is one of the most widely known and fundamental aspects of SEO.
The first aspect of proper use of keywords in your text is to include them in an optimal proportion to the total amount of the text.
This is why, as part of this SEO guide, we recommend that you include at least 350-500 words per page. Keep in mind that the content must be useful for the user so that they have a beneficial experience when visiting your store.
Therefore, the content itself should also look natural. This is one of the most important steps in learning how to use SEO correctly. From the text itself, you can start optimizing with keywords, links, and other strategies to improve your ranking.
Since you want your text to look natural and useful to visitors to your site, including content at the bottom of a page or hiding it in a menu or other expandable field can result in a penalty for your site. So, be very careful about the content you add to your online store.
For example, if you want to include more content on a category page, try adding content in the form of an introduction to welcome visitors.
On the other hand, if it’s a product page, you can add content that describes each product in detail.
If you’re not sure what to say, the following questions will help your inspiration flow.
What is it? For whom?
Where can it be used?
When is the best time to use it?
Why should your clients use it?
How should it be used?
And don’t forget to describe the competitive advantages of your product.
Now, let’s talk about titles and tags. Your H1 tag is like the title of a book. As search engines read it, it is one of the first things that describe what a visitor will find on your web page.
If it is a product page, the H1 tag will be the title of the product, and if it is a category, it will be the name of that category.
Try using modifiers like ‘Best’, ‘Top’, and ‘Buy’.
Here is a list of modifiers that you can use as inspiration to get started.
As with image names and alt tags, which we will discuss later, don’t go overboard with keywords in H1 tags, as Google may consider this spam.
You can even receive an over-optimization penalty if you do. Notice the repetition of the keywords ‘blue hats’ in the example below, which is a neat representation of what ‘stuffing with keywords’ is.
A good H1 tag:
<h1> Blue Hats </h1>
A bad H1 tag:
<h1> Our Funny Little Blue Hats Are For Sale. Buy Blue Hats At Your Blue Hat Store Today </h1>
Title Tags for Dropshipping SEO
In dropshipping SEO, title tags are important. When someone uses a search engine, the title tag is what appears in the search results.
According to Moz, the title tag must be less than 55 characters. Also, it needs to be relevant to the search terms you want to rank for while being eye-catching enough to encourage someone to click on it.
The title tag is also what is shown in the ‘Bookmarks’ tab when a person saves a certain page, and also when they use the browser buttons in the upper left corner of the screen as they go forward and backward. Also, the title tag is what appears in a person’s browser history. With so many uses, this is why it is so important that the title tag be descriptive, short, and easy to use.
Another crucial aspect to understand how to use SEO is links or links. Internal links are links that go from one page of your site to another, and they are clearly different from external backlinks and links.
Internal links should always have the HTML tag, ‘do follow’. In this way, you are signaling search engine web page crawlers to navigate to the page you are linking to, giving you ranking power from that page to the next.
In other words, you are using internal linking to tell search engines which pages to rank for. And of course, you also help your customers discover other pages within your website.
In dropshipping SEO, internal links tell search engines which pages you want them to rank for specific keywords.
Plus, they help categorize your site for search engines and boost domain authority. If you have a great blog post or an infographic page that has a lot of authority and quality backlinks, adding an internal link related to a keyword can help the page you are linking to rank better.
With this in mind, the more internal links on a page, the less authority each one can pass.
For example, if you have two internal links, each of them grants 50% authority. Three links transfer 33.3% each. Keep in mind that for this calculation you must include navigation links, category links, etc. in the equation. Where you link can also play a role.
If you have three internal links and one is ranked higher, the one with the highest-ranking can get 60% authority, while the bottom two can get 20% each.
As you can see, internal links are immensely important for SEO. Add them when they are relevant and related, and be sure not to overdo it. In this way, you will strike the right balance to increase the ranking of your website without making your content appear unnatural.
SEO guide for backlinks
When learning SEO, backlinks play an important role in driving traffic to your website. This is because backlinks are links that go from another web page to yours.
In combination with content, backlinks are the most important resources through which you can make your website get a high score in search engines. Search engines take extreme measures to ensure that a website’s backlinks are organic, so don’t buy backlinks to increase your domain’s authority, as your site could be penalized.
Here is the main lingo you need to know regarding backlinks:
Do follow: These backlinks pass authority and help your site rank better.
No follow: these backlinks send a link to your site but do not pass authority, so they will not help your website ranking.
They contain rel = “no-follow” somewhere in the <a href= <«> tag. You need a natural combination of ‘do follow’ and ‘no follow’ links.
Keyword-rich (anchor text): These are links to specific phrases or keywords (anchor text).
Natural links will include your business name, your name, or a variation of your URL or brand.
Unnatural – Unnatural links occur when there are attached tracking parameters, links to sponsored posts, or any other link that would not have occurred naturally, such as affiliate links to a product page on an e-commerce site.
How to improve SEO using external links?
Another important part of this beginner’s guide to SEO is understanding what role external links play in the equation. When clicked, external links take a visitor to other sites outside of the initial domain.
If you have an eCommerce store, only embed external links to blog posts. For example, a good reason to add an external link to a blog post is when you quote a source or mention something relevant to your audience.
Before adding any external links, first read Google’s guide on the do-follow vs. attributes. no, follow and then ask yourself the following:
Will link to this website benefit my reader?
Is the page I’m going to link to be available for a long time or could it disappear?
Is there any other content on the site that may be irrelevant or not good for my readers?
If you said yes to the first two questions and no to the third, this is probably a good place to link.
On the other hand, the reason you don’t want to put external links on a product sale page is that it will pull the person who clicks it, which can prevent the purchase from going through.
Canonical Links: Beginner’s Guide to SEO
The next step in this beginner’s guide to SEO is to talk about canonical links. Canonical links are links that tell search engines which page to rank in their search results. Let’s suppose that on your website you have three pages with the same product, content, and image.
In this case, you should include a canonical link to indicate which page is correct to index. Keep in mind that you don’t want all three pages to compete with each other for space, nor do you want duplicate content issues, as we’ve discussed earlier in this SEO guide.
You should also use canonical links if you are experimenting with different pages to determine their success within your online store.
Create a sitemap for your dropshipping SEO strategy
An essential guideline for SEO beginners is learning how to create a sitemap for your website. A sitemap is basically a list of all the pages on the website that Google should know about. Pages are broken down from the highest level and include categories, subcategories, and product pages. You can create sitemaps in different ways, with links and XML feeds, among other simple methods. Make sure you don’t have a 404 or 301 redirect on your sitemap.
How can paginated content boost your ranking?
Another important aspect to understand how to use SEO is pagination. Pagination refers to dividing the content of your website into pages.
Think of a product category page that in turn contains pages 2, 3, 4, 5, and so on. Previously, you would have needed to use a canonical link to a page that contained all of your products, but now Google has come up with the linking elements ‘ rel prev’ and ‘ rel next’.
By incorporating these commands into a paginated series, you no longer have to worry about Google penalizing you for duplicate content, as mentioned earlier in this SEO beginner’s guide.
SEO Guides for Schema
The following information on Schema is invaluable for understanding SEO for beginners. Schema.org is a resource created by the main search engines that provide the code and snippets to tell search engines the details of your website.
For example, code is used to show that there is a video on the page. By adding Schema HTML bookmarks to your pages (it’s a lot easier than you might think, so don’t get overwhelmed), you can help the major search engines know what each page is about, plus show what the end-user will find on your website.
In this way, you give search engines more features to show in search results (video images next to a result), and further define the user experience. Schema is an important and often overlooked aspect of SEO that can help you gain an advantage as a web site. data feed and dropshipping.
Dropshipping SEO and data feeds
Before we move on to tips and tricks you can use to improve your SEO ranking and organic traffic, let’s talk about the data feed. You’ve probably seen the term ‘data feed’ mentioned multiple times throughout this post.
If you’re dropshipping, you’re likely to get a lot of information about your products, from descriptions to photos, and basic product data from an existing product data feed.
The data feed is a vendor-provided information file that merchants can access when importing items into their stores. Without a doubt, data feeds are incredibly useful for eCommerce store owners, especially when dropshipping products. But nevertheless,
How to do SEO correctly: tips and tricks
Since we’ve covered the key concepts associated with learning how to use SEO effectively, the second part of this beginner’s SEO guide is full of practical tips and tricks that you can use to successfully apply all of the above information.
Avoid using duplicate content
No beginner’s guide to SEO would be complete without emphasizing the importance of avoiding duplicate content whenever possible. Duplicate content refers to when two websites have the same content (and in severe cases, even the same code).
Because dropshipping resellers typically have no inventory, they rely heavily on data provided by other stores, warehouses, and manufacturers. These data feeds are the XML feeds and spreadsheets that supply products and inventory to your stores.
Because the content, images, descriptions, and everything else within the feed goes to every site that uses it, the content is not ‘unique’. And since it’s not unique, websites built with such content end up with a problem called ‘duplicate content’.
Therefore, search engines have a hard time knowing which website to rank above the others. Sites that use data feeds rarely achieve good SEO rankings if they only use the content provided (duplicate).
This is why it is of the utmost importance to follow the following guidelines for SEO beginners, as these tips will help you compensate for the use of these data feeds without damaging your website ranking.
Here’s how to make your site unique among other stores that use the same feeds.
Improve your SEO ranking with unique images
On the topic of creating unique content, the next tip in this SEO guide to improve ranking is to take your own photos of the product. While it might take a bit of extra work at first, this will really help you improve your dropshipping SEO rankings.
You will be able to distinguish your products from other merchants who sell the same dropshipping items as you (possibly even from the same suppliers) while avoiding duplicate content.
If for any reason you can’t take your own photos, download the product images from the data feed. Then, rename them describing the product in the image and upload them again to your database and server.
Keep in mind that the name you give to your images is important. If you sell medium and large-size blue hats, you don’t want to confuse search engines.
If both products are called blue hats in your online store. Putting the names medium-blue-hat.jpg and large-blue-hat.jpg will be more search engine friendly.
Although it may not seem relevant, this is an essential step in our beginner’s guide to SEO, so make sure you don’t forget!
Add alt tags to your images
On the subject of images, the next step in this SEO beginner’s guide is to make your alt tag reflect the name of the image. This is one of the things many search engines use to decide what an image is about and when to show it in a search. It is entered in the HTML code as follows:
<img src = ”image_url” alt = ”insert_alt_tag_here”>
Optimize your image titles
Another key to learning how to use SEO successfully is adding image titles and captions. If you decide to use them, they should be similar or the same as the image name and the alt tag. The title attribute must be included in the title = ” insert title here ” section of the HTML.
Don’t exaggerate here either. Don’t include too many keywords, descriptive terms (modifiers), or other words in the image name or tags. Again, this could look like you are filling in the text with keywords and may result in a penalty.
Alternatively, you can optimize image filenames, alt tags, and captions using a third-party application like Minifier.
Become an expert in product descriptions
If you import the product descriptions and do not modify them, they are also considered duplicate content. This is one of the most important things you will want to fix.
As we have already said, having unique and useful content on your pages is what will set you apart from the competition. To improve your SEO for dropshipping, consider rewriting your product descriptions, both long and short.
One of the many important SEO guidelines is that both long and short product descriptions must be unique. If your product descriptions are the same as those of others, you run the risk of not showing up in search engines.
Writing original, useful, and accurate descriptions will be the key to ensuring that these pages contain both long-tail keywords and highly competitive keywords. If you can write your product descriptions correctly, you are well on your way to optimizing your e-commerce store in search engines.
Show your product specifications
In dropshipping SEO, if your products have specs that come with a data feed, find a unique way to show or talk about the specs rather than just copy and paste the information. Although search engines assume that the specifications are the same by nature, this does not mean that you cannot give details about what they mean or display them in a unique and more useful way.
SEO Beginner’s Guide: What You Shouldn’t Do
There are tons of SEO beginner guidelines with shortcuts to get backlinks quickly and easily, or otherwise increase traffic without having to commit to learning SEO in depth.
However, many of the unauthorized tactics you’ll encounter – black hat calls – can eventually lead to your website getting penalized. Unfortunately, you run the risk of not being able to qualify again and would have to work much harder just to remove the penalty.
Also, if you do get a penalty, it can take years for it to be lifted. Therefore, the last point in this guide on how to use SEO for your dropshipping business is that it is crucial not to cut corners using tactics not approved by search engines. Here are some final points on what to avoid doing when trying to optimize your online store and drive more organic traffic to it.
Here’s what to avoid when building links:
Directories: unless they are 100% niche, with relevant content and manually updated. It is much smarter to include a ‘ no-follow ‘ if you choose to use these types of links.
Blog comments: do not use them, much less without using keywords.
Comments and links in forums: since they are very easy to make and anyone can get them, they are frowned upon by search engines.
Automatic link builders:
These are software programs that use robots and ‘spiders’ to comment on blogs, forums, and communities. Using this method can create a bad image for your brand within relevant online communities and among bloggers. Also, backlinks are easily associated with your site, making you more prone to a penalty.
Try to avoid reciprocal links. Having too many reciprocal links doesn’t look natural, and this is actually one of the first fraudulent SEO practices that Google started penalizing.
Link farms – Sites and services that create link farms are another way to get a penalty.
Giving money or products to influencers in exchange for a post with a ‘do follow’ link can get your website (and theirs) penalized. You probably want to work with real influencers but make sure everything is ‘no follow’ so your website doesn’t increase the risk of being penalized.
SEO for Beginners Conclusion:
There is a lot of information on SEO for dropshipping. Whether you have a data feed, a drop shipping eCommerce store, or you store the product, this SEO guide provides you with the foundation for better optimization of your store through good SEO practices.
Keep in mind that part of making these tips and key concepts work for you is regularly updating your content. SEO for dropshipping is not a quick or easy way to increase traffic. It requires a complex level of knowledge to really master, as well as a long-term approach.
With practice and following the guidelines in this SEO beginner’s guide, you’re on the right track to get started!
Once you start to see the results of your efforts, you will find that SEO is a fundamental part of growing organic traffic for your online store, so be patient and never give up.