Why are YouTube-specific keywords worth searching for? How to find the keywords for YouTube for free? What tools to use?
I’ll tell you everything in today’s post and psst .. stay until the end to discover an extra trick to get the most out of it.
What are keywords on YouTube?
The keywords in YouTube are the search terms that users enter in the search bar to see the corresponding YouTube videos to the topic that interests them.
The keywords in YouTube work the same as the keywords in the search in Google (or other search engines) only that as a result we will only get the videos published on the platform.
Defining and adding keywords in the title and descriptions of your videos will allow you to reach more users and appear in the top positions of search results on YouTube.
How to find the best keywords for YouTube?
The best way to search for keywords for YouTube is by using the tools that allow you to consult the search words and the search volumes of the platform itself.
In this way, you will find the words that are really searched on YouTube. As always, keep search intent in mind, that is, identify what type of information the user is really looking for and what type of content corresponds to them.
If you want to find the best keywords for youtube, you have to use the Best SEO Free tools for youtube.
Keyword search tools for YouTube (free and paid)
Although the results of YouTube appear more and more frequently in the Google search, it is good to know that YouTube as such has its own algorithm and its own search engine, which in some cases makes Google and YouTube searches different on data in terms of volumes.
If within your content strategy you have planned to open a channel on this platform, you should know that there are tools to find keywords on YouTube and how to take advantage of them to embroider your strategy.
In today’s post, I bring you a list of free and paid tools to search for keywords on YouTube. Thanks to them you will have more information when preparing and optimizing your content for YouTube.
Search keywords for YouTube for free
Google Trends is a free tool that shows search trends by country throughout the year. It is ideal for detecting seasonal keywords but also to be aware of what people are looking for on YouTube:
Search Tips from the Finder Bar
You can also use YouTube’s own search engine to get inspired by the suggestions it proposes:
Important: contrary to the traditional YouTube search, you will not find search suggestions related to sex, drugs, alcohol, or other topics considered controversial. It is important to know if you want to address any of these aspects on your channel.
You should definitely check the Traffic Sources tab in your YouTube statistics from time to time. In it, you will see what words users enter to reach your videos:
In this way, you can not only see if your keyword strategy works but also discover new opportunities.
This tool is based on the autocomplete option from Google and other platforms. The keyword tool.io is very useful especially if you want to see results from different platforms without having to open several windows. As always before launching a search, make sure you choose the right country and language:
Paid programs to search keywords for YouTube
Some paid tools also allow you to find specific keywords for YouTube. It’s okay to keep that in mind to get the most out of it.
Although Ahrefs is mainly used for backlink analysis, it can also be used to search for YouTube keywords. All you have to do is go to the Keyword Explorer tab, choose YouTube and the country for which we want to see searches:
Name, title and description
Once you have defined your keywords, it is time to use them in the SEO of your video. This process begins even before uploading the video to your channel. Make sure that the keyword is part of the file name since the YouTube algorithm will also take it into account to position it.
Once the video is uploaded, also place the keyword in the title of the video. Try not to exceed 70 characters. Regarding the description of the video, keep in mind that the more words you use, the better. YouTube descriptions allow up to 5000 characters, so take the opportunity to enter all the keywords you have chosen.
Popular videos and video recommendations
Another great way to discover the best keywords for videos on YouTube is to take a look at popular videos similar to yours.
To do this, you just have to enter channels on topics the same as yours and sort the lists based on popularity. This will give you an idea of what words the most viewed videos use.
On the other hand, when you watch a video, you have a list of suggested videos on the right. This shows suggestions based on similar topics that you have already seen.
In this sense, titles and descriptions take on special importance; since they are the ones that will determine if the content is important and how it is related to your interests.
Finally, after viewing a video, YouTube also recommends other similar ones from the player screen. Also, you can find more suggestions in the links included in the video description.
Google likes videos and therefore tends to rank them better in its search results. So don’t stop looking at which keywords produce a better ranking in search engine results.
In this way, you can optimize your keywords by improving not only YouTube’s SEO, but also Google’s. Imagine appearing among the first results of the two most important search engines worldwide.
Tube Buddy is a Chrome browser extension. Its free version is very useful and offers a lot of information to the user about the keywords for YouTube. For one, it shows the estimated global search volume, competition, and an overall keyword score of 0-100.
On the other hand, it shows the statistics of each keyword, and just below it a list of related searches and the most used tags in the videos that are in the first positions. This is very useful to discover long-tail keywords to optimize your videos, or even to find other less competitive themes that you might not have considered.
Another of Tube Buddy’s benefits is that this tool tracks YouTube search rankings for videos on the user’s channel, and even for competitors’ videos, and is also capable of making monthly and weekly reports.
VidlQ is another Chrome browser extension. It works very similar to Tube Buddy. In the search results, the tool shows the user the search volume, the competition, the general keyword score, the related queries, the keyword statistics, and the tags of the best-positioned videos.
However, VidlQ is able to display channel tags and export video tags to CSV with one click whereas the Tube Buddy tool cannot. In addition, it can also display the trends for channels, allowing the user to view the best videos of the channel they want
Keywords Everywhere is another free Chrome extension. It is another of the best tools for keyword searches, which not only provides us with the monthly search volume but also that of the competition and related searches.
It also allows users to export all the information to Excel, with the aim that the data can be easily worked on.
Answer the public
Answer the public is a totally different tool, although no less useful for that. It is perfect for getting new ideas. It works as follows: the user places a keyword and offers a list of questions linked to that keyword.
For example: for the keyword ‘running shoes, we could get questions such as ‘which running shoes to buy, ‘how to combine running shoes’, ‘how to choose your running shoes, and so on.
It offers a multitude of different ideas to users so that they know what the most frequent questions are and can answer the questions of their audience.
Where and how to put keywords on YouTube?
Once the keywords have been chosen, insert them naturally in the title and description of the video. Try to place them in the first paragraph of the description, as always prioritizing naturalness. In addition, as in blog articles, you must avoid keyword stuffing, that is, meaninglessly repeating the same keyword throughout the text.
You will be able to use some of the words on the labels. If you do, remember to put them without an accent and separated them by commas. If you decide to use some of the keywords in tags, go for the short tail. Although as always in SEO, everything depends on each case.
Although the keywords for YouTube will help you to know what type of content users are looking for on this platform, it is always good to complement it with a Google search.
The reason is very simple: YouTube videos also appear in Google search results. In many cases, then, even if a specific keyword does not have many searches on YouTube, it can help you position in Google and bring much more traffic to your channel.
So far my mini guide on words for YouTube. Do you have anything to add?