free email marketing software

Choosing the right free email marketing software is essential for successful email campaigns. But how do you choose the right one when you start to create a free email? We will first see together the essential points to look for to select among the best free emailing software according to your goals and needs in 2021.

We now get to the heart of the matter with the presentation of the 15 best software for creating a free newsletter in 2021. A description of the various advantages and disadvantages of newsletter software is present. So,I also tell you my opinion and indicate a rating by software.

1. Sendinblue: The best free email marketing software

If you are looking for a simple emailing software to create a free mailing, Sendinblue is for you! Sendinblue is a 100% French emailing platform, free up to 9,000 emails per month.

Free does not mean limited for Sendinblue, on the contrary! A large number of templates are available. So, There are good ergonomics and advanced features such as marketing automation, or SMS marketing. Sendinblue has become in a few years one of the major players in the market. The only weak point of the solution is poor customer service compared to some more expensive competitors.

Advantages

Free up to 9,000 emails
Entirely in French
Automation possibilities
Several languages ​​available

Disadvantages

SMS campaign sometimes unnecessary for a newsletter

2. Email Benchmark: The Simple and Effective Emailing Solution

If you are looking for easy-to-use emailing software, I recommend Benchmark Email. The advantage is also to offer a solution translated into many languages, in particular French, Italian, English, Spanish, etc. This can be a definite advantage for companies operating in several countries in the context of sending multilingual newsletters.

Another advantage is its ergonomics which makes it pleasant to use, even if the solution offers fewer advanced features in its basic version.

Advantages

Solution translated into several languages
Ergonomics

Disadvantages

The simplicity of the tool

3. ActiveTrail: the benchmark for low-cost emailing

Need an all-in-one tool with good value for money? Look no further, ActiveTrail is THE solution for you. The tool allows you to create, automate, customize and optimize your Emailing and SMS campaigns. It also offers the creation of a landing page and survey.

ActiveTrail allows easy integration with many tools. So they are  Google Analytics, Salesforce, PrestaShop, Zapier, or Magento, etc. to connect all of your marketing tools.

The tool is easy to access with hundreds of templates, a Drag & Drop editor, you will launch your campaigns in a flash. Customer support is responsive, available over the phone, and speaks French. They will answer all of your requests and help you get started.

Advantages

Entirely in French
Responsive support by chat, email, or phone
Automation of your campaigns
Available in several languages

Disadvantages

Limited free version

Do you want to video email marketing?

4. e-target: A 100% French free email marketing software

The e-Target emailing solution has been developed to allow the management of digital marketing campaigns with ease. The emailing creation solution is also very interesting.

Emphasis was therefore placed on ergonomics, without sacrificing functionality: the offer offered by the application is comprehensive, navigation pleasant.

Advantages

Free up to 6,000 emails
Entirely in French
After-sales service

Disadvantages

The youth of the tool

5. HubSpot: Emailing software with integrated CRM

HubSpot’s emailing solution is easy to use and even more efficient. It combines the classic features of an emailing tool with those of a CRM and an inbound marketing platform to help you grow your business.

Advantages

Free up to 2,000 emails per month
Powerful CRM, free with an unlimited number of contacts
Entirely in French

Disadvantages

Paid advanced features

6. Moosend: The free email marketing automation software

Moosend also has powerful email marketing features with drag and drop models, segmentation by profile and reading habits, statistics, etc. Apart from a dedicated IP address, you have free access to all Moosend features. This makes it possible to send highly targeted Newsletters.

Advantages

Easy, powerful with integrations
Unlimited emails for 1,000 unique subscribers

Disadvantages

Only in English

7. Mailify: The historic software in France for emailing

Mailify software is the leader in emailing sending solutions in France. With more than 30,000 companies and individuals, they are using it. It is quite simply one of the most complete solutions on the market with many advanced features. They are A / B testing, connectors to other software (such as Google Analytics, Magento, WordPress, etc.), the possibility of working in a team. It has a gallery of more than 250 templates, etc.

The solution offers excellent value for money given all the available features. Another important advantage of Mailify is its customer service in French which is very responsive and accompanies you according to your requests.

Advantages

Very complete solution
Entirely in French
Intuitive interface
Customer service

Disadvantages

Free version limited in time

8. Infomaniak: The Free And Secure Newsletter Software

Swiss software is particularly concerned with data protection for sending particularly interesting newsletters! The logic of credits instead of monthly subscriptions can also be suitable for people sending newsletters from time to time.

Advantages

Data protection
Entirely in French
No monthly subscription, but one-off credits

Disadvantages

Fewer features than some competitors

9. Mailjet: The historic emailing player

MailJet is one of the historical players in France for sending newsletters with an attractive price offer and a large number of integrations with other tools.

It is important to note that with the free version, you are forced to display the MailJet logo in your Newsletter, which can be a drag for some businesses.

Advantages

Free up to 6,000 emails per month
Entirely in French
Intuitive interface
Several models

Disadvantages

Limited free version

10. Zoho Campaigns: Marketing automation software

Zoho Campaigns is Zoho’s email marketing software. It is very easy to use to manage your newsletter subscribers, edit, automate and manage your email campaigns. Zoho Campaigns has aesthetic models and real-time analysis tools.

Advantages

Simple, aesthetic with responsive support
Free: 12,000 emails / month to 2,000 subscribers

Disadvantages

Paid advanced features

11. MailChimp: The leading free email marketing software in English

Mailchimp is by far the best-known emailing solution in the world. With a neat design and a lot of interesting features, it has come such as the intuitive template editor and marketing automation. It has won over a large number of users. Do not hesitate to discover our complete MailChimp test.

The big weak point of the solution is that it is only available in English, which can chill some French companies. Another problem, customer service is practically non-existent, however with a very large library of FAQs (but in English). Price-wise, Mailchimp is free for up to 2,000 emails. It is great, but as soon as you get into the paid part, the rates get higher than the competition.

Advantages

Free up to 2,000 emails
Automation possibilities
Age of the platform

Disadvantages

Available in English only

12. AWeber: The powerful mailing API

Aweber is quite simply one of the pioneering newsletter software. And it is widely used in the United States. One of the advantages of the solution is that it offers connections with several platforms. They are WordPress, Facebook, or LeadPage (a landing page creation tool).

The connection API is therefore very complete and can be useful for large-scale companies wishing to integrate their own management tools. The auto-responder and transactional emails are also efficient.

The major disadvantage is that the solution is only available in English, which can limit access to French-speaking companies.

Advantages

Connection API
Advanced features
Automation possibilities

Disadvantages

Only in English
Limited free version

13. Mailpro: The Swiss mailing software

Mailpro is an emailing solution based in Switzerland. Its databases are hosted in the country. In my opinion, this can thus constitute a definite advantage for Swiss companies who do not want their email databases to be hosted in the USA or elsewhere. The performance of Mailpro is moreover quite suitable. And it offers in particular interesting integrations with Facebook and Twitter.

Advantages

Database hosted in Switzerland
Entirely in French

Disadvantages

Limited free version

14. GetResponse: The advanced free emailing solution

Getresponse is an emailing solution fully translated into French and offering some of the most advanced features on the market.

Therefore, it creates a Newsletter including a complete auto-responder (automatic emails), several hundred templates. It has also the ability to create landing pages as well as a simple and intuitive marketing automation management tool. Its excellent ergonomics is also a strong point of Getresponse as emailing software.

Advantages

One of the most complete tools
Fully translated into French
A / B testing possibilities

Disadvantages

Customer service in English

15. Journal: Especially for Bloggers Newsletters

Journal is a newsletter creation tool specially designed for writers and editors. You can develop a community of loyal readers. Then, you can build a more direct relationship with them through membership or events.

Advantages-free email marketing software

Simple and ideal for bloggers
Free: unlimited newsletters to 50 subscribers

Disadvantages-free email marketing software

Only in English
Paid advanced features

FAQs of the best free email marketing software

Here are the answers to the most frequently asked questions (FAQ) about mailing and newsletter software.

What is the best free email marketing software?

The best mailing software is undoubtedly Sendinblue.  But, it is free for up to 9,000 emails per month and offers a whole host of cool templates and features.

What is the most complete free email marketing software?

The most complete emailing solution is GetResponse. Besides, it offers advanced features such as AB / Testing

What is the simplest mailing software?

The e-Target software offers a very simple solution for sending Newsletters, with a clean and practical interface.

 

 

 

 

 

 

 

 

 

 

 

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