How to create a blog

Overview

One of the most exciting things

about blogging is that there isn’t much getting in your way other than your own resistance. The first thing you have to do is buy a domain name and get affordable hosting for your blog. How to create a blog is one of the most burning questions in the digital marketing sector on the planet.

Don’t let your pessimism defeat your desire to learn howto start a blog. This guide is here to help you overcome barriers and win that inner creative battle. It won’t be easy, but I assure you it will be worth it.

Keep in mind that while certain tools can fuel your growth, the true engine of progress is your commitment to providing value to your audience.

After that, all you will need is the motivation to create exceptional content. Learning how to start a blog for profit can seem like a daunting task, but with the steps, we will show you, you will be successful.

 make money in 2021 step by step

 

How to start a blog and earn money in 15 easy steps to follow

1. Choose a niche

When choosing your niche, think of it like choosing a comfortable pair of running shoes. You’ll be blistered if you choose a shoe simply because other people wear it. The same goes for your niche: it should be a good fit for you.

I wrote about something that you are passionate about.

The topic should be something that really excites you. Your readers will feel your excitement and will want to know more about you. Also, your content must be specific so that it gives direction to your blog.

Choosing a niche gives you a topic to focus on.

Your niche is more than a topic, it’s a commitment to providing solutions to a certain set of problems. Start with a narrow focus when you first start your blog. For example, if you will talk about Italian cuisine; You could start by concentrating exclusively on sauces for your first content period.

The next time someone needs to know the number of ground pine nuts to add to their pesto, they will know that they will come to you for an answer. As your blog evolves, you can begin to cover a wider range of topics.

What makes your target audience tick?

If you know what your readers are passionate about, your chances of success are greater

  • Where do they work?
  • Do they have children?
  • What are your biggest concerns?
  • How old are they?
  • What music do they listen to?
  • Where they live?
  • What do they do for fun?
  • Are they single or married?
  • What problems do they have that need to be solved?
  • Your blog has to resolve the points of interest of your audience.

How competitive is your niche?

Before choosing a niche, you need to find out how difficult it will be to rank for your keywords. Some niches, such as healthcare and online marketing, are notoriously competitive – this doesn’t mean it’s impossible to get organic traffic, it just means you’ll have to work a lot harder to get it.

You can make a list of the topics of the articles that you think would give value to your readers. Then google the article topics.

What types of websites are at the top of the list?

Is the page filled with tons of blogs dominating the niche?

If so, it could make it difficult to get your blog early.

Use website analysis tools like Ahrefs, Moz, SEMRush, and SpyFu to learn more about your competitors.

Your blog has to resolve the points of interest of your audience.

How competitive is your niche?

Before choosing a niche, you need to find out how difficult it will be to rank for your keywords. Some niches, such as healthcare and online marketing, are notoriously competitive – this doesn’t mean it’s impossible to get organic traffic, it just means you’ll have to work a lot harder to get it.

You can make a list of the topics of the articles that you think would give value to your readers; then google the article topics. What types of websites are at the top of the list? Is the page filled with tons of blogs dominating the niche? If so, it could make it difficult to get your blog early.

Use website analysis tools like Ahrefs, Moz, SEMRush, and SpyFu to learn more about your competitors.

The signs of a solid website are:

High traffic.

Many other sites link to it (especially other relevant and high ranking sites in the niche).
Domain classification/domain authority.
To get organic results if you search for traffic on these keywords, you will have to outperform one of these leading sites and take their place on the first page. It is going to be difficult for a new site to rank.

On the other hand, if several weak websites are in the top ten, then you may have a chance to outperform them as long as the content is of better quality.

How to start a free blog in 2019 (and not get paid)

Starting a free blog is easy in 2019, but if you want to learn how to start a blog for profit, the free route is the wrong way.

There are several disadvantages to consider with free services such as:

Use WordPress.com instead of a WordPress.org site.

  • Medium
  • Blogger

These options seriously limit your ability to make money from affiliate programs and ads. The amount of money you save from a free website service is huge compared to the income you will lose in the future.

Other reasons why free hosting platforms are a major annoyance:

Free services do not give you full control over the structure and layout of your site. Not only will your blog not look as good, but you won’t be able to use nifty tools like Convert Kit to generate leads.

Free blogs are like this for a reason:

They don’t provide much support. Bluehost and other affordable hosting platforms like Siteground have support teams to help you troubleshoot technical issues.
You will not be able to customize your domain name with free hosting. Having a memorable branded domain name will help you rank in Google results and give you greater brand recognition.
If blogging is just a hobby for you, then by all means go the free route.

If you want your blog to become an income-generating machine, then paid to host is the only way to do it.

Today there are more opportunities than ever to make money from blogging. You just have to be willing to invest

  • Weather.
  • Energy
  • Money (not necessarily a lot).

You have to be generous with the value that you offer to your audience and that they will give their loyalty back in return. Now that it’s clear why you shouldn’t go with a free hosting plan, it’s time to get a domain name.

2. Choose a domain name for your blog

Your domain name is the URL that you type in the search bar to navigate directly to a website. Your domain name, or URL as it is called, is the first impression it will make on your audience.

Sure, it is the virtual address of your blog, but it is also the face of your brand. A good domain name is:

  • Memorable
  • Easy to say

It must be spelled correctly.

How to choose the best domain name for your blog?

Pick a broad domain name that gives you room to grow. When you first start your blog, you should focus on a central subtopic within your niche.

At the same time, you don’t want to choose a domain name that is so narrow that it prevents you from expanding to other topics later.

Will your name resonate with your ideal audience?

Start by making a list of words that contain what you want your blog to be. Then try different combinations of these words until you find something that represents your blog message.

Ask your friends and family to vote for your domain name
It’s time to put your domain names to the test to see what other people think. You can make a list of your first 3-5 domain names. And tell your Facebook friends to vote for their favorites.

Ask them how the name makes them feel when they say it out loud. Likewise, the winning name should evoke positive emotions and inspire thoughts that are relevant to your niche.

Once a domain name is established, it will be time to share it with the world. To do that, you need to choose a blogging platform. The best currently is WordPress.

3. Choose a blogging platform (CMS)

WordPress is the most common blogging platform/content management system (CMS) on the internet. More than 60% of the web runs on WordPress. There really is no reason to use a non-WordPress CMS for your blog.

Alternatives like Wix and Squarespace are harder to customize, monetize, and optimize for broadcast.

What is a CMS?

The content management system (CMS) is where you write and edit your content, format your pages, and publish your posts. It is the interface for you to add videos and upload images.

When it’s time to design your website, you’ll install a WordPress theme and then design it with a plugin called a page builder. Thrive Architect is the page builder that we recommend in this guide.

The two WordPress platforms

WordPress comes on two very different platforms: “.com” and “.org.” The “.org” version is the type that is configured when you install WordPress through Bluehost. We recommend setting up a WordPress.org website through your hosting provider.

The alternative, WordPress.com, comes with free built-in hosting, but you lose the ability to customize and monetize your site.

WordPress.com (with free hosting)

It’s free (not counting all the revenue you lose due to limited monetization options).
You cannot sell your own ads.

  • Limited support (you stay only if it gets stuck)
  • Limited analytics and SEO

Cannot load plugins (which means there are no lead generation plugins to capture emails).
You have to pay extra to remove all WordPress branding.
Then You can’t choose a custom domain name (your URL will look like this: Your SiteName.wordpress.com).

Besides, You have the option to upgrade according to the pricing plans listed in the image below. But your life will be so much simpler if you only sign up for WordPress through Bluehost when you open an account.

Installing WordPress is easy with Bluehost, and setting up WordPress this way gives you a lot more freedom and flexibility later when it’s time to upgrade.

start blog

4. Get a hosting provider

The last important technical step in starting a blog is choosing a reliable hosting provider. If you’ve already taken the free route with a service like Blogger, then you can skip this step, but remember that “free” hosting will end up losing you a fortune in the long run because you won’t be able to monetize it.

Comparing all the different hosting providers can be overwhelming. Keep it simple and get started with Bluehost so you can create amazing content ASAP because that’s where the real fun begins!

What is web hosting?

Your host provides the real computing power of your website. Without a host, your blog could not exist. A company like Blue host “serves” your blog pages to your visitors when they connect to your website.

There are many hosting options to choose from, but we recommend Blue host because they serve all your needs in one place.

Blue host main features:

  • Easy-to-use panel interface
  • One-click WordPress installation
  • 24-hour technical support

Plenty of room to grow when you decide to upgrade your hosting plan
For 95% of early-stage bloggers, Bluehost is an ideal hosting provider, it will serve you quite well.

Types of hosting plans

It is recommended to start with the cheapest shared hosting plan the first time you start. Blue host shared hosting should be all you need during the early stages of your blog.

Blue host shared hosting

Shared hosting is the most affordable hosting option. Instead of having computing resources dedicated exclusively to your site, you share the same “computing property” with many other small sites. The downside is that your site can slow down when it receives a lot of traffic.

Blue host offers shared hosting starting at just $ 2.95 / month.

Other Blue host hosting options are:
Nube is a newcomer to the hospitality scene. Instead of serving your pages from a single physical server, cloud hosting mirrors your data across three devices.
VPS hosting uses virtual private servers built with SSD storage from scratch. He tends to offer more flexibility and control while giving your website more computing power.
Dedicated is the opposite of shared hosting. You get a lot of computing power reserved for your site.
When you’re ready to upgrade from basic shared hosting, I recommend going with a different hosting provider.

To see also-A beginner’s guide to SEO for dropshipping

5. Design your blog with a theme

The WordPress theme is the visual template of your blog. Most of the themes are highly customizable and only cost around $ 60. The best part is that you can create a blog without using any computer code.

You can make your blog eye-catching or simple, it’s up to you. Visit Elegant Themes or Theme Forest and choose from a wide variety of WordPress themes.

Theme developers generally design with a specific industry in mind. Find themes for local businesses like gyms and restaurants, along with themes for affiliate merchants and other online business models. Thrive Themes has a collection of about a dozen themes that are specifically for bloggers who want to monetize their site.

Ready to turn your blank WordPress site into an aesthetically pleasing billboard for your brand?

Why blog design matters

You only get one chance to make a first impression. Every time you meet someone new, you make a quick judgment on their character in seconds. If you think that’s harsh, wait to hear how users judge a website based on its design.

In just 50 milliseconds (0.05 seconds), new users rated your site’s functionality and content based on design quality. In other words, if your blog appears to be below average, users automatically assume that the content sucks, too.

Web design can be your first big win or you can lose your blog quickly.

hosting

Create a blog that builds trust with your design

The best way to avoid quick judgments is to improve your design. On the Caribbean island of Haiti, bus drivers decorate their buses with elaborate graffiti of professional rappers and athletes from the mid-1990s. The more impressive the paint job, the easier it is to attract business.

Customers assume that if you can afford to decorate your bus, then it is mechanically safe.

The same psychology is at play when it comes to your website design. Good design builds confidence. Your site doesn’t have to be the next Mona Lisa, but it does have to be clean, sharp, and easy to scan.

Use of attractive fonts
The fonts you use should be modern and complement each other well.

Use these tools to play with font ideas:
  • Canva
  • FontPairSu
  • Typ.io

Each theme should come with a preset font and color scheme, but if you want to get creative, check out Canva’s definitive guide to the font scheme.

Canva is incredibly easy to use software for designing images of all kinds. Their templates are a great place to look for font ideas. Fonts, like any type of fashion, go in and out of style. Canva templates include fonts that are modern and up-to-date.

Tips for choosing a good theme

When deciding on a topic, keep your audience in mind. Choosing a theme is like decorating the clubhouse where all your readers will gather.

At the same time, your blog is a business. That means your theme needs to be SEO optimized, collect emails, run ads, generate sales, and generate income.

This is what to look for when shopping for themes:
Be Responsive:

Responsiveness refers to how good your site looks and how well it works on all devices. In 2018, 63% of all browsing was done on mobile phones. Depending on the target audience for your niche, an even higher percentage of your users could come from mobile devices.

Most of the themes say they are mobile-friendly, but it’s always best to give them a try. Paste the URL of the theme demo page on Google mobile devices, a supported tool just to be safe.

Works in all browsers: Before purchasing your theme, I opened the demo in a variety of browsers. Most developers test their themes rigorously, but it’s still a good idea to confirm that your theme will work in Safari just as well as it does in Chrome.

SEO friendly:

For most blogs, Google organic search traffic is an important part of your monetization strategy. The same will be true for your blog. Some themes are built with cumbersome code that makes it difficult for search engines to crawl. If a theme doesn’t advertise itself as SEO friendly, be sure to check with the developer before buying.

Support:

You most likely have a question or two when you start setting up your theme. Only consider buying a theme that has an active support team with positive feedback.

Plugin Compatible:

One of the best things about having a WordPress site is that you can use all the best plugins in the world to optimize your site. Please confirm that your theme is compatible with all the superior plugins.

Most of the themes you find on Theme Forest or Elegant Themes will check all of these boxes, but it’s always a good idea to contact customer service before purchasing and ask them directly if your theme will meet all of your needs.

Some themes are quite limited in terms of how much you can tweak the layout, and as I mentioned earlier, others have clunky code that can hurt SEO. We suggest purchasing a demo theme that instantly grabs your attention, that way you don’t have to tweak it too much to get it the way you want.

Where to hire a web designer

I recommend setting up and designing your first blog yourself. It is an invaluable learning process that will help you understand the inner workings of your blog.

Design work may not be one of your strengths either, and it might make sense to outsource this task. As a general rule, if you have to outsource something, outsource the things you’re wrong with. Designing your blog is a one-time process and is an easy task to assign to a freelancer. It’s an additional cost, but there are a few different places on the internet where you can find affordable blog designers:

1. Fiverr

Fiverr is a freelance platform for gigs of all kinds, including web designers. The range of quality on Fiverr is wide and I have thousands of profiles to choose from. It’s a good place to start, but be prepared to pay more for high-end work.

2. 99Designs

99Designs is ideal for designing a logo because you can choose from the variety they have. These guys use a unique contest system in which freelancers compete for your business. You can sit back, relax and choose from the best designs.

3. Upwork

Upwork is the granddaddy of freelance markets. This is the place for high-quality and widely vetted designers to go. You have to create a client account and then post a job offer. Search for freelancers in the Upwork database and invite those who like to review your listing.

6. Essential WordPress Plugins You Need for Your Blog

Plugins make the life of a blogger easier, more profitable, and less stressful.

  • Strengthened security
  • Help create pages
  • Make your site work faster
  • Improve SEO
  • Collect emails
  • Improve conversion rates.

Not all the plugins I cover in this section are required, but they are tools that can improve the performance of your blog while maintaining it.

1. Thrive Leads

One of the first things you should do when setting up your blog is to install a plugin like Thrive Leads to collect emails. Your email list is the beginning of your fan base. You can poll them to get ideas about article topics and upcoming information products.

Your email subscribers will become the messengers telling the world how amazing your blog is. Thrive Leads allowed you to create optimized conversion forms to collect emails and perform detailed A / B split testing.

Alternative: LeadPages or OptinMonster

2. Thrive, Architect,

Thrive Architect is made by the same people who create Thrive Leads and Thrive Themes. It is an intuitive drag and drops page builder. You can use it to create pages and blog posts from scratch or use its pre-made templates.

Alternative: Elementor or Divi page builders

3. Yoast SEO

Yoast SEO is a free plug-in that is of great value when it comes to optimizing your on-page SEO. On the SEO page, they refer to how well the content is written, you can rank better in Google results.

Yoast is a score for readability and keyword usage. Use your target keyword too many times and Google will think you are trying to cheat with “keyword stuffing.”

Use a keyword very rarely and you won’t have much of a chance to rank. Yoast SEO alerts you when you have it. Sitemaps are also included in Yoast SEO, so you won’t need a separate plugin, which is great.

4. WP Rocket

WP Rocket is a caching plugin that uses a variety of techniques to help your site run faster.

It “minimizes” files, “slow loads” images, and serves cached (saved) versions of pages for returning visitors. It’s easy to set up even for beginners despite being extremely thorough.

Alternative: W3 Total Cache

5. MaxCDN

MaxCDN will speed up page load times by making images and other static page elements load faster.

Alternative: CloudFlare

6. Jetpack

Jetpack is free software from one of the WordPress designers. It covers everything from website performance and appearance to traffic growth, security, and image optimization.

It even creates sitemaps and shares them with Google so your pages and posts are always easy to find. The security feature protects your site against direct attacks and monitors your site for problems.

7. Askimet

Askimet is a free anti-spam plugin that comes free with WordPress. The WordPress creator also makes Askimet. It scans all the comments that users leave on your blog and then it will notify you if they are spam.

8. WP Smush

Who likes big, cumbersome image files that slow down your site? Nobody at all!

WP Smush shrinks all your image files so they don’t reduce your page load time. It works with JPEG, PNG, and GIF formats. Its compression techniques will save you a ton of storage space.

9. Monster Insights Google Analytics

Google Analytics breaks down the traffic statistics for your sites and places them in your WordPress dashboard. MonsterInsights can easily be connected to your Google Analytics account.

10. Schema.org Rich Snippets

Rich Snippets increase the click-through rate (CTR) of your Google results by enhancing them with things like star ratings, images, and review counts. The more the search results are clicked, the higher the rank.

7. Creating your first pages

You will need to create a few pages before your site starts to feel like a blog.

Some essential pages include:

  • Homepage
  • About the page
  • Contact
  • Blog page
  • Work with us
  • Resource page
  • Lead magnets

Having these pages represented in your menu gives your site a more professional feel, even if you only have one or two articles to post.

1. Home page

Your home page is the “face” of your blog. It’s the first place people land when they visit your site. The home page should be quick and easy to set up with a drag and drop builder like Thrive Architect.

All you have to do is brand it with your logo, add a few copies, and embed links to your posts once you have them. Many bloggers keep their home pages simple.

You can do the same and get by with nothing more than your logo, a mission statement, and perhaps a short call to action to join your email list.

Don’t get too caught up in perfecting your page design until you have more content and traffic. Get your pages fast so you can focus on providing interesting content for your audience.

Make it clear what problems your content solved.

  • Why should they hang around?
  • How can you help them?
  • Why should they come back for more?
  • This is your chance to make a solid first impression. Make it count!

2. About the page

About is on the page that goes into more detail about who you are and what motivated you to start your blog.

Tell your story. How have your life experiences led you to want to create value for your audience?

Speak directly to your audience. Tell them who this blog is for. Show that you are part of the same special community. Readers are more likely to become loyal followers if they feel a connection to you on a personal level.

Most importantly, why should they listen to you instead of someone else? Rate yourself

  • How can they get the most out of your site?
  • What content should they read first?
  • Should they subscribe to your email list right away?
  • What will they learn when they read your articles?

End your “About” page with a call to action to subscribe to your email list or to read one of your best articles.

If they’ve made it to the bottom of your “About” page, it’s a good sign that they’re warming up to you, but you still have to earn their trust with exceptional content.

One last tip: BE VULNERABLE.

Vulnerability is the cornerstone of good leadership, and it’s the fastest way to earn your audience’s trust. Support them with posts that improve their lives.

3. contact page

Link to your contact page on the main page or in the footer menu at the bottom of your pages. Most bloggers end up linking their contact page in the footer menu, but you can put it where you want.

The important thing is that they can find it easily. You don’t want them to fight when they feel like getting close to you. Your blog is a way to make meaningful connections with other people.

At the beginning of your “Contact Pages,” write a little about why people should contact you and what they can expect to get. Don’t be afraid to set expectations. You will soon have a ton of subscribers and you will need to be efficient with your time.

Remind them why you are qualified to give advice and end with a contact form where they can submit their information. Having a good photo of yourself smiling somewhere doesn’t hurt either.

wordpress

4. Blog pages

Your blog is where all your content is linked. It doesn’t need to be more than a list of your posts.

As your blog grows, you may decide to separate your Blog Page into topic pages. For example, a fitness blog might have a page for nutrition, a page for exercise routines, and a page for injury management.

Don’t create a subcategory page until you have at least ten written posts on a certain topic, otherwise, the page will look too empty. You may even want to suspend creating a blog page until you have at least a dozen posts to put there.

Until then, just link to your articles on your home page.

Now that you have a place to put all your awesome content, it’s time to plan your content strategy.

5. Pages work with me

Businesses can partner with you to advertise their brand to your audience.

You will want to mention:
  • The amount of traffic you receive.
  • The number of followers on social networks you have.
  • A detailed audience profile.
  • The types of businesses you are open to working with.

In this way, companies can decide whether or not your blog serves the audience they are trying to target and whether or not it will be a good match.

You can also offer your services as a freelance or consultant and where you can invite others to write for your blog.

6. Resource

I highly recommend creating a valuable resources page on your website featuring some valuable tools and resources that you use that would be valuable to your audience.

Done the right way, over time, this resource page can become one of the most profitable pages on your site, as you can use affiliate links for the different products you recommend.

7. Lead magnet page

Create a lead magnet page for your free ebook or whatever you are using to hook your email subscribers. Link to it in the main menu of your blog.

This page will act as a sales page for your lead magnet and help you build your email list faster.

8. Develop a content strategy for your blog

Developing your content strategy refers to:

The types of posts you are going to publish
The order of publication
It’s a good idea to figure this out before you go too far with your blog. Once you have a million things to take care of, it will be more difficult to sit down and plan everything.

Why have a content strategy?

A content strategy is important for several reasons:
  • It helps you define your goals.
  • Keeps your content production on track.
  • It motivates you to create the next piece of content.
  • At this point in your journey, you have practically all the pieces of the puzzle.
  • Now you just have to put it together.

You have already chosen a focused niche that you have room to grow.
Know the pain points of your target audience and have several ideas on how to address them.
Know the value it offers and have a unique angle that will separate it from the pack.
Now you have to decide which problems you are going to solve first for your audience, and to do so you will have to answer a few key questions.

1. What is the goal of your blog? (for you)

As important as your readers are, you need to take care of yourself first. Before you start getting traffic, you need to decide what you want to do with it.

What are the goals you want to achieve with your blog?

Get as many visitors as possible?
Make affiliate sales with the products you recommend? and you have several ideas on how to approach them.

Build an email list?

It’s wise to plan for the long-term health of your blog, and that means focusing on building your email list as quickly as possible.

Your email list is the most powerful asset you have to grow your brand.

You can continuously market your content and products to your email list. Email subscribers are more likely to sign up for services and spread information about your blog. You will most likely have to work for at least several months, if not longer before you get enough traffic to grow your email list.

2. What is the goal of your blog? (for the reader)

This part should be easy since you’ve already created a detailed audience profile earlier in this guide. For a quick update, Your Audience Personality is a complete breakdown of what makes your audience unique.

Include demographic factors such as where they live, what they do for work, their age, marital status, etc.
They also include personality traits like their beliefs and what interests them.

Are they artistic or athletic?

These kinds of things.
Your readers follow your blog for a reason, and that’s because you offer a unique solution to a core problem they face. I solved the problem, and your items will be classified.

A content strategy is your game plan to make this happen in the long run. Your target audience has more than one problem to deal with, and that is why having a content strategy is so important. I allowed you to prioritize the creation of your content so that you can help your audience in the most effective way possible.

Create content groups

Brainstorm to get a list of all the trouble spots readers have in your niche. These will form the foundation for your content groups.

What is a content group?

A content group is a collection of articles that are closely linked to each other.

Organizing your content in groups has several advantages:

When Google crawls your website, it likes to find groups of closely related content.

Why? Readers like it when they land on a page that is directly linked to other relevant content. When you have a piece of content that is isolated or only related to the rest of your articles, it provides a poor user experience (UX).

And if we know anything about Google, it’s that what’s bad for UX is bad for SEO.

Preparing for article ideas
Let’s say you are starting a blog in the nutrition niche and the first pain point you decide to focus on is “How to heal a damaged gut.”

Below, brainstorm articles that are closely related to healing a damaged gut:

  • Licorice root (tea, supplements)
  • Glutamine
  • Collagen

Foods that damage the gut (sugar, acid)
Anti-inflammatory foods (cucumber, celery, turmeric)
By honing the topics of your articles, you will begin to develop a reputation as the go-to source for gut health solutions.

Keyword research

Creating a successful blog would be a walk in the park if all you had to do was create amazing content that solves your readers’ problems.

While this is the most important part of how to start a blog and get paid, you have other factors to take into account. The fact is, you are not the only blog competing for the top spots in Google results.

This is where keyword research is important. Strategic use of the right keywords in your articles will help your little blog fish swim with the big fish.

What are keywords and why are they important?

Keywords are individual words or phrases that users enter into Google during their search query. Long keywords of three or more words are called “long-tail keywords.”

The name does not come from the length of the sentence as you would think. Instead, it refers to where these words are found on a search demand graph. Long-lived keywords account for 70% of all searches on the Internet.

Long-tail keywords tend to be easier to rank for, but they have lower search volume per keyword, which means they will drive less traffic to your site.

How the use of keywords affects traffic

By targeting the right keywords, you can drive traffic to your site even as a new blog. Google assesses the quality of your content based on a long (and somewhat mysterious) list of algorithmic factors.

One of the many ranking factors is the use of keywords. The best content earns a place in the top ten of Google search results. By using low-competition keywords naturally, you can increase your chances of ranking in the top ten Google results.

How to choose winning keywords

Here’s what to look for to find winning keywords:

Low competition (low KC):

Not many high ranking blogs compete for it.
High search volume: People search for you a lot. High monthly search volumes are between 5,000 and 10,000 searches per month, but it can still be worth searching for keywords that are found only a few hundred times per month, depending on the intent behind the search.

Search Engine Intent:

What is going through the user’s mind when searching for a certain keyword? A keyword has “purchase intent” if the user is preparing to make a purchase. These are called “money keywords” and are generally the most profitable for making affiliate sales. The “better than” keywords tend to have a lot of buying intent.

Several SEO search tools can help you find winning keywords with low KC and high search volume:
  • Ahrefs
  • SemRush
  • Moz
  • UberSuggest
  • LSIGraph

Once you have a list of potentially profitable keywords, you will have to decide which ones you want to build your first batch of content around.

What points of interest will you tackle first?

The first goal of your blog is to show that you are an expert in solving a MASSIVE problem facing your audience. Become the ultimate authority on the internet to address that pain point.

How to decide which content to create first:

Add value to the audience to tailor a content group
Drive traffic with easy-to-rank keywords
The first difficult point you decide to tackle will have to have lots of articles with high ranking keywords.

If a POI belongs to a content group that is packed with highly competitive keywords, then save that POI/content group for later when your blog is more established.

Plan your content strategy

You can create a map of the articles you are going to publish and in what order. Having a plan will help you stay motivated to keep producing content. More importantly, a content map will ensure that you release your content in a logical order.

Strong sites will plan their entire content strategy months, if not year-round. If you prefer, you can wait to publish all your content until you have between 20 and 40 articles ready to go.

Your site launch looks much more professional, but waiting for publication has a major drawback:

It may take weeks for the first articles to sort. The sooner you post each article, the sooner you have a chance to rank.

9. Creating amazing blog content

At this point, your site looks great and you have an excellent content strategy.

  • You know your audience and how you are going to help them.
  • So You have an idea of ​​your competitors and the type of content they create.
  • You have winning keywords so you can rank and drive traffic.

Now you take this knowledge and use it to create epic content that keeps readers coming back for more.

Why “bounce rate” is your enemy

Bounce rate is a metric that tracks the likelihood that visitors will leave your page immediately. People “bounce” after making a quick judgment on the quality or relevance of your content.

A high bounce rate means that there is something on your blog that triggers a red flag or makes it obvious that you don’t have a solution to their problem. The higher your bounce rate, the more difficult it will be to rank.

How do you keep your bounce rate low and your time on page high?

For having incredible content, of course.

Common red flags for blog posts:

Text Walls:

Huge blocks of text that intimidate readers.
Fonts:

Ugly or out-of-date fonts will bounce visitors before they even know what happened.
Too many ads: You fill your page with too many ads and your blog will look spammy.
Low-quality images:

It is very easy to find high-quality images to use in your publications. The use of grainy images will make your visitors leave quickly.
Now that you know what to avoid, let’s see what a well-designed blog post looks like.

1. Easy to scan, easy to read

When visitors see your article for the first time, they should see a lot of:

  • Headers
  • Sub-headers
  • Blanks
  • Bullets
  • Numbered picture lists
  • Boards
  • Graphics
  • Infographics
  • Videos

These elements make the articles easy to read and scan.

What is scan capacity?

If you ignore the fact that “scannability” is a made-up word, scan means that visitors can quickly scroll up and down to get an idea of ​​what your article covers.

As they scan, their eyes pick up the bold headings, bullets, key concepts, and images that bring the text to life.

Why Scannability Matters

This style of formatting makes it easier for readers to go back and find key information without wasting time searching for it. Most users are used to quickly assessing the quality of a post.

They know of a pleasant reading experience when they see it. Readers learn over time that poorly scannable blogs tend to do a poor job of addressing pain points.

Your article might be incredibly well written, but if it looks like a wall of text without images, then no one will hang around long enough to find out.

Font size, sentence, and paragraph length

When you write an article in Google Docs or Microsoft Word, you probably use a 12 point font or something similar.

When you publish your article, set the font size to 16 pt or more.

Here’s how to set your font size for your WordPress site:

In the side menu of your WordPress panel, select “APPEARANCE” and “CUSTOMIZE”.
On the page you are directed to, click on ”SOURCES. ”
I set the font size of the body to at least 16 points.

Tips for sentence and paragraph length:

These tips will make your content easier to read on all devices.

If you are using Thrive Architect to create your posts, you should always view your content in response mode before posting.

You can change the display modes in the lower-left corner of your dashboard.

Click publish once you confirm that your article looks as good on iPhones and tablets as it does on desktops.

1. Organize with headings and subtitles

Headings and subheadings are just another way to break your post into more digestible parts. How often should headings and subheadings be used?

Once every few hundred words is a good amount, but don’t be afraid to use it more often if you feel it makes the content easier to read.

2. Emphasize important ideas with the font style (bold, italic, parentheses, etc.)

Great content is easy to absorb. Bold and italicize important points adds emphasis and personality to your writing and makes it easier to read.

The font style also makes it easier for readers to come back and find sections later. The secret to effectively using font styles is to use them here and there. Overuse of font styles will cause them to lose their effect.

3. Write headlines that make more clicks

The title of your blog is the entry to your article. Get ready for this next event. The owner is responsible for up to 50% of the effectiveness of your blog!

When realtors are fixing a house to sell, they put most of their attention on the front of the house and the driveway. That’s because they know the power of first impressions. Solid sites like Upworthy and Buzzfeed generate millions of visitors a month in large part due to their incredibly effective headlines.

Headlines perform well when:

They use specific numbers and data (numbers are like brain candy)
Then They convey a sense of urgency
They are ultra-specific
So They offer helpful advice and reasons
You don’t always have to use all of these elements, but your headlines should always incorporate at least a couple of them.

5. Sprinkle-in Images and Media

Use images and videos that emphasize the lessons in your article. Most humans are primarily visual learners. The articles are verbal in nature and every reader has a point where their brain might need a short break.

The pictures provide an excuse to take a breath before rereading. Images, videos, and graphics are great for SEO. They increase time on page, which is a factor in Google rankings. As Google sees it, the more users actively visit your page, the more satisfied they will be with your content.

PRO TIP: Using pictures of real people increases time on the page even more. People like to see human faces.

Where to find royalty-free images

Most of the images on the Internet are not free for everyone to use. They are owned by the photographers who took them before being sold to a third party.

You can join a site like Shutterstock, where for a monthly fee you can access a wide selection of stock photos. A lot of stock photos feature fake smiles and awkward postures, but most are very well done.

Here are some of the free image sources:

1. Pixabay

Pixabay has over 1.6 million royalty-free photos and videos. You will find quite a few stock photos of cheese mixed with the gems, but with such a large catalog you will surely find something close to what you are looking for.

2. Pexels

Pexels are similar to pixel bay in terms of volume and variety. Both Pexels and Pixabay are good places to start your photo search if you’re not sure where to start.

3. Unsplash

Unsplash is a great source for pictures of animals, fashion, architecture, food, and drink. They are much more selective about the types of images they use. One downside is that there is less variety compared to Pixabay and Pexels.

Using Canva to Design Amazing Brand Images

Canva is free image design software that is easy to use. Its paid version, called Canva for Work, costs just $ 13.99 a month and gives you access to a large collection of premium designs and clip art.

Canva has a wide variety of pre-made templates so you can create your own infographics, social media posts, Pinterest charts, e-book covers, email headers, and other marketing materials.

Upload your logo and drag it onto any design to create branding images. Its drag-and-drop image generator is easy to use even for people who have never done design work. Now that you have stellar images, you will want to thoroughly promote your posts to attract as much traffic as possible.

How to create your first post

Publishing is easy with WordPress. Its Visual Editor is very easy for beginners and allows you to style the text, add headings and insert images as you would with any word processor.

  • Log in to your WordPress dashboard at https://YourSiteName.com/wp-login. On the left side of the screen, you will see its side menu.
  • Hover over “Posts” and click the “Add New” button that appears.
  • I added a title.
  • Start writing your post here.
  • To add a heading, click on the “T” icon.
  • Use this button to add an image by dragging it into the visual editor or by uploading it.

When you’re done writing and editing your article, click the “Preview” button in the upper right corner of the page to see what it will look like once it’s published. ”
If it looks good, go ahead and hit “Publish.” Congratulations! Your first blog post is published.
QUICK NOTE: WordPress automatically saves your work every 60 seconds. If you ever want to save it manually, the “Save Draft” button is to the left of the “Preview” button.

10. Promote your blog through social networks and forums

Promoting your posts is just as important as writing quality content in the first place. No matter how impressive your “Ultimate Guide to Online Marketing” is, if no one sees it, you better not have written it in the first place.

Where you decide to promote your posts will depend on where you invest your audience and their time. Not many guys spend their time on Pinterest. Soccer moms, on the other hand, are fans of Pinterest.

You have to know your niche, so it is a great advantage to make your first blog about something that interests you.

Diffusion

There is no reason to share your content on all the social media platforms that man knows. Instead, pick a few where your readers spend most of their time.

The main social media platforms include:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • Snapchat

You’re in luck if your audience uses Pinterest. Pinterest’s strategy can be a game-changer. With Pinterest, you can create five to six different pins per post with different titles and images. Each social network has its advantages.

These are some of the strengths of each social platform:
Pinterest:

Visual content such as illustrated guides, infographics, images. The majority of Pinterest users are women.

Instagram:

High-Resolution Photos and Inspirational Quotes

Facebook:

Videos work best here

Twitter:

News and other important publications

LinkedIn:

Professional and career-related content

Make sharing content easy with the buffer

A buffer is a useful software that allowed you to manage everything at your fingertips on social media in one place. Logging into each social media platform and posting directly can take a long time.

With Buffer, you can customize and schedule all your posts and tweets within your dashboard. Just copy and paste the URL of the post you want to share and Buffer will get your featured image and article information from your website.

Posting in Facebook groups and forums

While sharing your blog posts on your social media pages is a good place to start, you may want to post on Facebook group forums as well if you have the time to do so.

There are Facebook groups and forums for all kinds of topics. There is a group or forum somewhere with the name of your blog. If you’re into digital marketing, there are plenty of high-traffic Facebook groups to choose from, like Facebook Ad Buyers, which have over 76,000 members.

The key to participating in these groups is not to be a spammer or a seller. Only mention your articles when they are directly relevant to the question being asked.

11. How to grow your blog with virtual meetings

Social media and guest posting can be effective marketing strategies, but they don’t pay off all the time.

It’s not that these other strategies can’t be effective. In fact, the infamous Neil Patel believes that guest blogging is the best inbound marketing strategy, but I even admitted that “guest blogging is not a shortcut to growing your blog.”

Using virtual encounters to grow your blog
Instead of gradually increasing your email list over the course of several months or years, what if you could exploit your growth by hosting a single online event?

What is a virtual meeting?

A virtual meetup is a compilation of webinar interviews in which you usually bring together 20-30 industry leaders in your niche.

Broadcast your recordings on a pre-announced date to all the people who previously subscribed to your email list. Anyone who wants to view the recordings at their convenience has to purchase a full access pass.

Benefits of virtual meetings

Your email list is the most important asset your blog has. The faster you grow it, the more effectively you can promote your blog posts and market products.

Virtual conferences generate high-quality email subscribers who are motivated to consume your content. If someone is willing to see your encounter, they will most likely open your emails as well.

Lastly, virtual encounters help you quickly gain authority in your niche. Your audience will see you on the same level as the experts you interview. Instead of years of work to build solidity, you can take advantage of the established experience of your guests.

12. Guest posts help your blog traffic

Inbound marketing tactics like guest posting can be an effective way to grow your audience and increase your revenue over time.

The key to a successful guest post that drives traffic and gets you noticed is having a strong ending that lets people know about you, the author.

How to end your guest post with authority:

Always use a final caption like “Conclusion” or “Final Thoughts.”
Make a brief call to action towards the end of the article.
Guest blogging can increase your exposure to a new audience and increase your authority, but again, this happens slowly.

Instead, you can grow your audience in a fraction of the time by sending a newsletter to people who have already subscribed to your virtual event.

Common lead magnets include:

  • E-books
  • Cheatsheet
  • Checklist
  • Lista Resource Toolkit
  • Worksheet
  • Calendar
  • Virtual meeting
  • Quick to digest
  • Super specific
  • High value
  • Instantly accessible
  • I promised a quick victory
  • I solved a real problem
  • Show your expertise
  • Tools to manage your email marketing

 

Your email strategy is developed in two stages:

First, you need to collect the emails. So, you have to send the emails. Collecting emails with Thrive Leads. Use a plugin like Thrive Leads or OptinMonster to collect emails.

Thrive Leads lets you choose from a variety of pop-ups, signup forms, banner ads, and side widgets so you can request emails in a non-intrusive way.

Your software allowed you to create detailed split tests so you can find out which designs and copies get the highest conversions.

Manage your email marketing campaigns with ConvertKit

Design, schedule, and automate your newsletter campaigns with an email service provider like ConvertKit.

ConvertKit is a good recommendation for email automation that will allow your business to grow with it. It’s effortless to use, and you can even get a 1-month free trial.

Use ConvertKit to notify your entire email list when an article is published. This will ensure that thousands of people will immediately read your blog posts. Google is more likely to rank your posts when they get a substantial amount of traffic shortly after being published.

Blow up the email list with virtual encounters

You should never stop collecting emails on your website, but why not increase your list by hosting a virtual meeting?

It can take years before your email list grows to 10k, 20k, or 40k email subscribers. Organizing a virtual meeting can get you there in the blink of an eye.

Caitlin Pyle, who runs a membership site on working from home, grew her email list to 60,000 subscribers in just two weeks through her virtual encounters.

14. Building links to your blog

Having quality content is just one piece of the puzzle when it comes to learning how to start a blog. The other critical element is getting other websites to link to your blog. Naturally, blogs with amazing content will link more often.

The better you solve problems for readers and package your content in an easy-to-read format, the more likely websites are to link to you.

Promoting your content through social media and sharing it in your newsletter is a good first step in exposing your content to more people, but there are other, more creative ways to get quality links. Before we discuss more link building strategies, let’s talk about why links are so important.

Why are links important?

When someone links to your site, they can set the link as DOFOLLOW or NOFOLLOW.

DOFOLLOW links act like a thumbs up for your site quality and convey the “juicy link”. The more links you have, the more competitive your site will be in Google search results.

NOFOLLOW links They do not pass the juicy link and do not increase the strength of your site.

Other factors that affect the value of a link
You can register with Moz.com and use them to see the domain authority of any blog.

Site relevance:

How relevant the linking site content is to yours.
Site Strength: A site with a high Domain Authority (DA) has a stronger overall rating. High DA sites spend more link juice. A site with a DA of 80/100 passes exponentially more links than a site with a DA of 20/100.
You can register at Moz.com and use its free MozBar tool to see the domain authority of any blog.

In addition to posting and promoting awesome content, try the following strategies to get more links from relevant sites with high domain authority.

1. Link to strategic sites in your content

You should always link to the sources you use for your research. When deciding which fonts to use, consider which sites you’d like to link to in return. Every time you link to a relevant site in your niche, reach out to them via email.

Let them know that you included them in your article and ask them to share it with their audience. They might even be so flattered that you used them as a reference to promote your content. It could be the beginning of an ongoing relationship leading to virtual encounters and partnerships in the future.

2. Interview the leaders in your niche

Reach out to other bloggers in your industry and ask if they’d like to do an interview. It doesn’t have to be a recording. Instead, it can just be a series of questions you email them.

It is a win-win because they are exposed to your audience and you can get a link when they share the interview with their readers.

Make sure to target big pages with solid Domain sites.

Reason # 1: High DA sites have larger audiences.

Reason # 2: High DA sites spend more link juice.

In the early stages of your blog, it’s okay to follow links from some lower DA sites, but only if they are highly relevant to your content.

Once you have a high DA, low DA links will only drag your general Domain Authority.

3. Rounded messages

Ask a group of industry leaders and convert their answers into a single article. If you have a blog in the online marketing niche, your readers won’t be able to resist a post featuring Ahrefs’ Tim Soulo, Moz’s Rand Fishkin, or Neil Patel.

Instead of getting just one link from a solo interview, you can get several with a rounded post and expose yourself to attracting a new audience.

4. Guest post exchanges and other content partnerships

You can also exchange guest posts and offers to help them sell their information products. As you reach innovative leaders in your industry, it should always be your goal to create lasting and meaningful relationships.

One of the fastest ways to build lasting relationships is by doing a live interview with them. With an interview, they see you as a living being that breathes. It’s always easier to bond through true live interaction.

While you’re at it, you can make a couple of dozen of these and turn them into a virtual encounter. The people you interview will share the virtual summit with their audience and possibly link to your blog.

You can generate additional income by selling your guests’ information products on the backend of your meeting.

15. How to monetize your blog

Besides virtual encounters, there are many ways to make money blogging.

Sell ​​affiliate products
As you build your blog, you will inevitably use many tools and resources along the way. These can be your first affiliate products.

Affiliate products are anything that helps other people sell for a percentage of the profits. The products you sell don’t necessarily have to be related to your niche.

Instead, they can be related to starting a blog. If you use Bluehost to host your website, you should consider becoming their affiliate. Bluehost will give you a link with a unique tracking code. Every time someone purchases after clicking your link, they pay you! It’s that easy.

You can create a resource page and present all your affiliate products with a short description of what makes them so amazing. Include products that you are not affiliated with. Recommend anything that you think will provide value to your audience.

Run paid ads

Many of the blogs subscribe to ad services like Google AdSense and MediaVine. They help them run ads for other companies and pay you based on how many people click or view the ads.

I preferred to simply promote my own affiliate products rather than run ads for random products. That way, I control ad placement and only promote products that I know will be of value to my readers.

Also, affiliate programs are generally more profitable than ads, unless your site receives hundreds of thousands of visitors a month.

Create an online course

Even if your blog receives fewer than 1,000 visitors a day, you can start making money with an online course. It doesn’t carry many leads or clients. In fact, once you have at least 50 visitors a day, you can start selling your first online course.

Survey your email visitors and subscribers to find out what type, of course, would be useful to them. It doesn’t have to be the best course ever.

Many times people prefer to pay for information, even when the same knowledge can be acquired for free.

Why do people prefer to buy an online course:

Besides virtual encounters, there are many ways to make money blogging.

Sell ​​affiliate products
As you build your blog, you will inevitably use many tools and resources along the way. These can be your first affiliate products.

Affiliate products are anything that helps other people sell for a percentage of the profits. The products you sell don’t necessarily have to be related to your niche.

Instead, they can be related to starting a blog. If you use Bluehost to host your website, you should consider becoming their affiliate. Bluehost will give you a link with a unique tracking code. Every time someone purchases after clicking your link, they pay you! It’s that easy.

You can create a resource page and present all your affiliate products with a short description of what makes them so amazing. Include products that you are not affiliated with. Recommend anything that you think will provide value to your audience.

Run paid ads

Many of the blogs subscribe to ad services like Google AdSense and MediaVine. They help them run ads for other companies and pay you based on how many people click or view the ads.

I preferred to simply promote my own affiliate products rather than run ads for random products. That way, I control ad placement and only promote products that I know will be of value to my readers.

Also, affiliate programs are generally more profitable than ads, unless your site receives hundreds of thousands of visitors a month.

Create an online course

Even if your blog receives fewer than 1,000 visitors a day, you can start making money with an online course. It doesn’t carry many leads or clients. In fact, once you have at least 50 visitors a day, you can start selling your first online course.

Survey your email visitors and subscribers to find out what type, of course, would be useful to them. It doesn’t have to be the best course ever.

Many times people prefer to pay for information, even when the same knowledge can be acquired for free.

Why do people prefer to buy an online course:

Convenience:

Learning is faster and more efficient when all the relevant information is gathered in one place. This convenience is the service itself.
Organization: The knowledge in an online course is well organized and practical.
Higher perceived value: When you pay for something, you are more likely to see it as a worthy investment. People don’t like to think that they bought a worthless product.
Greater perceived effectiveness: When you pay for something, you are more likely to think that it delivered on its promise.
Obviously, the bigger your email list, the more money you’ll likely end up making.

Hold online seminars for members and mini-meetings.

Once you have organic traffic on your blog, monetizing it will be simply a matter of choosing a strategy and dedicating time. While you wait for your traffic to increase, you can also organize some virtual events.

Diana Rowen even made virtual encounters work in the harpist’s niche. You read that right, she hosted a virtual meetup for harp lovers and sold 460 access passes, PLUS used the setting for a recurring income stream.

Between your big virtual encounters, you can run mini-encounters with just a few interviews, or do a partner webinar with a unique thought leader. Use them to generate income while growing your email list.

Your next steps: Are you ready to start a blog?

I think it’s time for you to take the first step if you haven’t already. You are well on your way to making one of the most powerful and transformative decisions of your life.

Organize your first virtual meeting even before creating a blog. This will help you build your email list and save time.

Here’s a detailed guide on how to blog and make money this year. As long as you know your audience and solve their problems with amazing content, you will be fine.

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