important to work on email marketing

Why is it important to work on email marketing?-Overview

Any company or professional whose business has a presence on the Internet must use email marketing tools. Because thanks to email marketing, you will establish relationships with current and potential clients and generate brand trust.

I recently read a post in which great Spanish bloggers were asked what advice they would give to people starting their online business. Everyone, absolutely everyone, said they had to work on a list of subscribers.

Getting subscribers is essential because the people who join a mailing list are people who, in principle, are interested in your product. It is no longer a cold sale.

The importance of email marketing

Email is an important part of our daily tasks both as professionals and as consumers. Who doesn’t have an email account that they check almost daily?

Currently, email is one of the most important communication channels.

This communication channel represents a great opportunity for companies and professionals. By adding email to marketing actions, we improve the reach and visibility of our product. And we are able to convert more customers on a continuous basis.

Email marketing allows us to reach even a large group of people. And if we use good tools, it will allow us to personalize the messages. And adapt them according to the client’s needs by performing segmentation.

We are going to see the reasons why it is important to carry out email marketing actions. The main one is that your competition is sure that it is doing it. It is making a profit with those actions.

5 reasons why you need email marketing

Email marketing is profitable

There are many marketing actions, some more expensive than others. The traditional marketing of advertising on radio, television, or print media are expensive enough and although they may have much scope is difficult to measure the scope of our business.

Email marketing involves very few costs. There are companies with which you can send emails for very little money or even for free if you are not going to use very specific functions.

Why is it important to work on email marketing?

Any company or professional whose business has a presence on the Internet must use email marketing tools. Because thanks to email marketing, you will establish relationships with current and potential clients and generate brand trust.

I recently read a post in which great Spanish bloggers were asked what advice they would give to people starting their online business. Everyone, absolutely everyone, said they had to work on a list of subscribers.

Maybe you should hire someone to create content for you and design those emails or someone to help you with the automation processes. Nothing to do in price with traditional advertising.

If good campaigns are carried out with segmentation and sales funnels, you can get a lot of profitability from that money invested in email marketing.

Email marketing can be seen on mobiles

Mobile phone marketing is impossible to ignore. All potential consumers or clients use their mobile on a daily basis.

mobile marketing

Email marketing is mobile.

And two-thirds of emails are opened on mobile. Email marketing is perfectly compatible with a mobile phone.

This is very important to take into account when designing a campaign or newsletter. It will probably be viewed on a smart device, be it mobile or tablet.

For this reason, it is very important to optimize the videos or images that are used within that email so that they can be downloaded quickly and are visible on the smartphone screen. If it is a video, we will often see it on public transport or at the dentist’s office, without sound, so subtitling is good.

The texts should not be very long and it is good to include links that, obviously, should be directed to websites with responsive design, compatible with mobile phones.

Email marketing can be automated


One of the most important advantages that other marketing strategies cannot realize is automation.

You can schedule mailings for when you deem most appropriate.

Maybe because of your business you think or have verified that a Sunday morning is a good one to send emails because your potential client has more time or because they will receive fewer emails and, therefore, yours will be more visible. Or near-certain dates you want to run a campaign with more frequent shipments. Well, program the emails and that’s it.

You can also send emails to prospects after they take an action. Then, You can send an email to the person who has abandoned the cart without making the purchase and ask if they need help. So, You can win a possible purchase there.

Email marketing can help to dropship.

To know more about A beginner’s guide to SEO for dropshipping

You can customize the content

By using the data that you’ve collected from your subscribers and customers, you can provide more personalized and relevant content. This improves open and clicks rates to your products, as well as overall conversion rates.

Using surveys, for example, is a good way to segment your audience and personalize emails. If you offer different services or products, not everyone will be interested in it.

That is why it is good to divide your subscribers into several groups according to interests.

With email marketing, it is easy to measure results

By analyzing email marketing, you can see which users opened your emails, if they clicked on any links, or if they took the desired action.

You can also see, for example, how many people unsubscribed after opening an email. This information is very valuable to analyze the digital marketing strategy and make adjustments to improve it.

With the right email marketing tools, you can perform A / B tests, which allow you to see which specific elements of your email messages provide the best results.

You can try different subject texts and see which text leads to higher open rates or try different offers to see which offer is more interesting to our customers.

Conclusions

Working with email marketing is essential for any professional or business. You can start small.

The first thing you have to do is attract subscribers interested in your services to send them information. There are free, easy-to-use email marketing tools. You can start small.

Email marketing will allow you to create an audience or network of potential clients with very little money.

To finish two tips. Comply with the General Data Protection Regulation ( RGPD) and do not spam, in the long run, it will go against you. Schedule your emails wisely.

 

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